Twitter has changed the face of Public Relations and promotions for many companies. It has made communication with its customers exponentially easier; you can handle a PR issue much more effectively; for example if there is a scandal of some sort your company can simply address it threw Twitter; if there was a mistake made and you needed your customers to know about it twitter is an excellent way to reach the masses.
Twitter has also changed how social and civil rights groups spread information and organize; if all the supporters of your cause were following a groups twitter feed it makes it much easier to organize and rally.
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